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Zoom, BriteSmile to join Sonicare in oral healthcare.
October 13, 2010
By: TOM BRANNA
Editor
Royal Philips Electronics has agreed to acquire Discus Holdings,a privately held manufacturer of professional tooth whitening products including Zoom!, BriteSmile, and NiteWhite. Through this acquisition Philips expands its oral healthcare portfolio, adding to Philips’ Sonicare electric toothbrush business. Upon closing of the transaction, pending regulatory approvals and expected in the fourth quarter of 2010, Discus will become part of Philips’ Consumer Lifestyle sector’s Health and Welln...
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